Mazda's bold move: ditching the controller knob for a touchscreen in the CX-5
The Big Question: Why did Mazda choose to abandon the controller knob in its infotainment system for the CX-5?
Mazda has always been known for its focus on driver safety and minimizing distractions. The company's new infotainment system, Mazda Connect with Google Built-In, aims to keep drivers focused and engaged while on the road. According to Matthew Valbuena, Mazda's project manager of in-vehicle technologies and human machine interfaces, the CX-5's new technology is designed to achieve this goal.
The Shift to Touchscreen: The new infotainment system ditches the commander knob that Mazda launched over a decade ago. The knob was designed to be a less distracting and more intuitive in-vehicle operating system. However, the company faced integration issues when adding touch-based operating systems like Android Auto and Apple CarPlay. The second-generation Mazda Connect that launched in 2019 lacked touch capability, and Mazda received feedback that the system needed improvement.
The Benefits of Touchscreen: The new Mazda Connect with Google Built-In is touch-based and provides access to over 350 in-vehicle apps. Mazda wanted to lower the learning curve for using its infotainment system, and with a majority of adults owning a smartphone, they're accustomed to touch-based systems. The touchscreen also allows for multiple ways to control various vehicle functions, with the steering wheel and voice recognition playing major roles in the experience.
The Future of Mazda Connect: Mazda is confident in its new system and is introducing it in its best-selling vehicle first. The company believes that consumer sentiment will bolster the demand for this to propagate through the lineup. However, Valbuena wouldn't elaborate whether this new system will roll out to other models. Mazda, like other automakers, doesn't discuss future product plans, but the option is there.
The Takeaway: Mazda's new infotainment system is a bold move that aims to keep drivers focused and engaged while on the road. The company's focus on minimizing driver distraction and the benefits of touchscreen technology have led to the development of this new system. While the controller knob has been ditched, Mazda has found a balance that true to its philosophy and provides a safe and intuitive in-vehicle operating system.
