In a surprising twist, a $3.1 billion brand has hinted at a collaboration involving WNBA stars Angel Reese and Paige Bueckers, despite the league's ongoing CBA negotiations. But here's the catch: it started with a snack-related tease, leaving fans intrigued and curious.
The story began when Angel Reese, during her TikTok Live, revealed that she and Paige Bueckers had something big in the works. This announcement, made in October, left fans speculating for over a month. And now, the candy brand Reese's, owned by The Hershey Company, has dropped a hint on Instagram, suggesting a partnership between the two basketball stars and the iconic cookie brand, Oreo.
Reese's Instagram bio now reads, 'The official Instagram Paige of Reese,' and a cryptic post further teases the collab, stating, 'Their numbers may be 5, but together, this duo's a solid 10...'. The reference to the number 5 and the clever spelling of 'page' as 'paige' have fans buzzing with excitement.
This isn't the first time Reese's and Oreo have joined forces. In 2025, they launched two innovative products: the Reese's Oreo Cup and the Oreo Reese's Cookie, delighting fans with the unique combination.
Interestingly, Angel Reese has a history with Reese's, as they previously collaborated on a fan-driven apparel line in 2024-25, featuring custom logos and jerseys inspired by her on-court persona and the brand's colors. Reese's Pieces, as her fans are called, played a significant role in making this collection a reality.
Paige Bueckers, on the other hand, has her own connection with Oreo. She starred in an Oreo Cakesters campaign with her partner and former teammate Azzi Fudd, showcasing their playful relationship and Oreo's fun-loving brand image.
With the WNBA's CBA negotiations still ongoing, this collaboration provides a welcome distraction. The league and players' union have agreed to a six-week extension, pushing the deadline to January 9, 2026, for reaching an agreement. However, the recent revenue-sharing proposal has caused more tension than relief among players.
Amidst the uncertainty, Angel Reese and Paige Bueckers' collaboration with these beloved brands offers a ray of excitement for fans. And the pairing of these two talented players, both wearing number 5 and with a history of viral moments, is a marketer's dream.
But here's where it gets controversial: while the collaboration is generating buzz, the timing might be questionable. With the WNBA's CBA negotiations at a critical juncture, some may argue that the focus should be on resolving these issues rather than on brand partnerships. And this is the part most people miss: the power of these athletes to bring attention to the league and its players, even amidst uncertainty.
So, what do you think? Are you thrilled about this collaboration, or do you think the focus should be elsewhere? Let's spark a conversation in the comments!
