How Google and Chipotle Celebrated Curt Cignetti's Championship Win (2026)

In a bold and memorable moment, Curt Cignetti, the newly appointed coach of Indiana's college football team, made a simple yet powerful statement during his first national signing day news conference. When asked how he intended to sell his vision and culture to recruits, Cignetti replied with just eight words: 'Yeah, it's pretty simple. I win. Google me.'

This statement has since become a viral sensation, with Google updating its search results to include a message confirming Cignetti's claim: 'Yup, he won.' But this isn't the only way Cignetti has made an impact. Following his remarkable national championship win, Chipotle, the popular fast-food chain, added a special menu item to its app: Coach Cignetti's 'I Win' Bowl. The bowl, a simple yet delicious combination of rice, beans, and chicken with no toppings and a side of guacamole, has become a symbol of Cignetti's success and his commitment to a healthy lifestyle.

The story of Coach Cignetti's Chipotle bowl is a fascinating one. According to The Wall Street Journal, the staffer tasked with picking up Cignetti's orders, Indiana assistant director of football operations Jake McDonald, had accumulated approximately 64,000 Chipotle rewards points, or $6,400 worth of burrito bowls. This unique tidbit about Cignetti's daily routine was revealed in the buildup to the national title game, and it has since become a beloved part of his legacy. Now, fans can enjoy the lunch of a (reigning) champion by simply opening the Chipotle app and ordering Coach Cignetti's 'I Win' Bowl.

How Google and Chipotle Celebrated Curt Cignetti's Championship Win (2026)
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